The discipline of doing boring things well
Running InkRoar taught me something I didn't expect: the platform doesn't grow from big moves. It grows from the boring stuff done on repeat — answering the same support question for the fortieth time, checking the same dashboard every morning, writing the same kind of update even when nothing exciting happened.
Everyone wants the breakthrough moment. Almost nobody wants the maintenance. But maintenance is what makes the breakthrough possible in the first place — you don't get to the interesting problems if the boring ones are on fire.
My rule now: if a task is boring but load-bearing, it gets done first, before anything that feels more exciting. The exciting work will still be there in an hour. The boring work compounds silently until it doesn't.
Part of the deeper dive: The Anxiety and Habit-Building Guide for People Who've Tried Everything Once.
Comments (2)
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Appreciate you writing this out — more platforms should be this transparent.
The two-list framing is simple but it actually works. Trying it tomorrow.